Yuga Labs, the leading web3 lifestyle and media company and creators of the Bored Ape Yacht Club, Otherside, TwelveFold, and owners of Meebits, CryptoPunks, and 10KTF has acquired PROOF, which includes the PROOF Collective, Moonbirds, Oddities, Mythics, and Grails exhibition series. 

The acquisition of PROOF’s assets, including its team, intellectual property, and artistic portfolio,  aligns with Yuga’s vision to become the front door of web3. Yuga will start by bringing Moonbirds into Otherside, the place where content creators, communities, and brands will come together to participate in the social fabric of web3.

“As a company committed to championing art, culture, and community on the blockchain, we’re excited to have PROOF join the Yuga ecosystem.” said Daniel Alegre, CEO of Yuga Labs. “Moonbirds is a collection with great potential and many unifying brand elements with Otherside. We look forward to PROOF Collective becoming an important part of our ongoing art and community engagement efforts.”

Kevin Rose, CEO & Founder of PROOF, will undergo a brief handover period before becoming an advisor to the company. In addition to the PROOF team that will move over to positions at Yuga, Josh Ong, Jesse Bryan, and Amanda Gadbow will oversee the transition of the Moonbirds collection and other key elements into the Yuga ecosystem. 

"We're very excited to bring Moonbirds into Otherside. It's the perfect home and future for our collectors,” said Kevin Rose, CEO & Founder of PROOF.  “With the PROOF Collective on board, it shows Yuga's commitment to digital fine art, and our combined resources will allow us to innovate faster and reach more people. It's going to be an exciting journey."